DatablyLive Campaign Reporting
Advertised by Northstar StudioMetrics sourced directly from each platform
Northstar ArtsJun 01, 2026 - Jul 03, 2026

Open Streets Festival

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A month-long summer program of outdoor art, music, and street activations across five neighbourhoods. This report covers all organic social activity for the opening month.

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Overview

Jun 01, 2026 - Jul 03, 2026
Publisher impression delivery
1,081,480delivered of 850,000 estimated
127%
of target achieved
Guarantee
Target · 850,000Guarantee achieved · 700,000+27% over target
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Total Impressions
Total number of paid and organic impressions. Includes paid Meta Ads delivery.
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Engagements
Likes, comments, shares, saves and paid ad clicks.
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Reach
Total number of people reached. Includes paid Meta Ads delivery.
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Views
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Executive summary

Opening month outperformed plan on every platform. Short-form video drove the bulk of reach, while Instagram carried engagement depth with saves up sharply on artist-led content.

What worked

TikTok was the top acquisition channel at 237K views across two videos. The mural build reel became the single best performing piece of content of the month. Facebook drove the highest share volume, pushing event awareness into local community groups.

Learnings & next steps

Artist-forward storytelling consistently beats programme announcements — we'll lead with people next month. Stories work best as same-day reminders, so we'll schedule them closer to each activation.

Instagram Photos

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Photo 1 · Northstar Studio

Open Streets Festival begins with a full weekend of live art, food, and music.

Northstar Arts·Jun 05 5:30 PM
14,120
Impressions
10,240
Reach
537
Engagement
412
Likes
38
Comments
66
Saved
21
Shares
Photo 2 · Northstar Studio
Top performer

Meet the artists transforming this year’s public spaces.

Northstar Arts·Jun 18 3:05 PM
23,410
Impressions
17,880
Reach
894
Engagement
667
Likes
61
Comments
121
Saved
45
Shares

Instagram Reels

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Reel 1 · Northstar Studio

60 seconds inside the mural build on Queen Street.

Northstar Arts·Jun 24 7:10 PM
95,700
Impressions
61,200
Reach
2,771
Engagement
1,930
Likes
143
Comments
410
Saved
288
Shares

Instagram Stories

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Story 1 · Northstar Studio

Behind the scenes at the opening installation

Northstar Arts
4,460
Impressions
3,980
Reach
Story 2 · Northstar Studio
Top performer

Final call for tonight’s light show

Northstar Arts
5,390
Impressions
4,770
Reach

Facebook Posts

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Post 1 · Northstar Studio
Top performer

Open Streets Festival is here. Explore the full summer lineup.

Northstar Arts·Jun 02 2:00 PM
51,200
Impressions
446
Engagements
89
Comments
245
Reactions
112
Shares
Post 2 · Northstar Studio

Meet the independent artists shaping this season’s installations.

Northstar Arts·Jun 10 4:20 PM
31,500
Impressions
290
Engagements
34
Comments
189
Reactions
67
Shares
Post 3 · Northstar Studio

This weekend: performances, workshops, and outdoor installations.

Northstar Arts·Jun 22 12:30 PM
21,050
Impressions
219
Engagements
22
Comments
156
Reactions
41
Shares
Post 4 · Northstar Studio

That’s a wrap on opening month—thank you to everyone who joined us.

Northstar Arts·Jun 28 8:10 PM
92,800
Impressions
218
Engagements
22
Comments
155
Reactions
41
Shares

Facebook Videos

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Video 1 · Northstar Studio

Watch the opening-night highlights and artist interviews.

Northstar Arts·Jun 15 6:45 PM
71,900
Impressions
467
Engagements
45
Comments
334
Reactions
88
Shares

TikTok

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Video 1 · Northstar Studio
Top performer

POV: the whole street becomes an outdoor gallery.

Northstar Arts·Jun 08 10:05 PM
145,000
Views
8,420
Likes
210
Comments
340
Shares
Video 2 · Northstar Studio

Three installations you need to experience after dark.

Northstar Arts·Jun 20 11:40 PM
92,000
Views
5,120
Likes
88
Comments
220
Shares

LinkedIn

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Engagement
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Post 1 · Northstar Studio

Northstar Arts is proud to launch Open Streets Festival, celebrating artists and shared public space.

Northstar Arts·Jun 01 1:00 PM
9,450
Impressions
7,600
Reach
351
Engagement
289
Likes
18
Comments
—
Saved
44
Shares